Addressing the transition from 'storytelling to storyliving,' as a firm Alterea is structured around the creation of live experiences for participants to have agency and impact within an unfolding story by combining gaming and immersive theatre techniques. Like any other story, this new form of story is a means to whatever end the client desires: increased footfall, brand engagement, education, entertainment and even alternative revenue avenues. Management of the frm are defined as servicing clients by designing experiential overlays for their properties or businesses, using their story, space and resources.
