In July 2018, it was announced that AGren had been acquired by Land O 'Lakes. Agren, Inc is organized around supporting and enabling precision agricultural conservation planning. The company develops software tools aimed at optimizing water management and erosion control practices. Agren is focused on providing efficient and transparent precision conservation software that enables farmers to enhance productivity and sustainability in soil and water management in a minimal amount of time. The effort is to develop simple software tools to optimize proven water management and erosion control practices to field locations where they are most needed. By equipping service providers with precision technologies for creating and evaluating soil and water management solutions, the effect is to have opened the door to an entirely new service offering in agriculture designed to create options that provide real value to the farmer and documentation of outcomes that are both science-based and transparent.