ACSILabs personnel are primarily Cognitive Scientists, neuroscientists, computer scientists and economists - (previously being) university scientists trying to understand the role of cognition (expert thinking in specific) and the forces that affect businesses. What makes businesses successful and what causes their demise? Working with economists to help define models of success, and with cognitive scientists to design activities that develop the underlying business capabilities in an accelerated fashion. most of the firm early work in this area was funded by NASA and NSF. Products have included the Strategic Rehearsal and the Cognitive Agility Assessment tool. The firm's services and products are powered by enabling technologies - constantly refined by in-house experience, research and advances in technology.