Structured around development and application of proprietary, modular electrochemical water treatment systems designed to destroy contaminants, Aclarity LLC - formerly dba ElectroPure - spun out of the University of Massachusetts Amherst. A VC-backed cleantech startup,the firm's patent-pending electrochemical water treatment devices - the company's core technology - is an electrochemical technology removes pathogens, metals, and other impurities from water. The technology is being commercialized as a small size water treatment plant for homes and buildings, using low levels of electricity to purify water, resulting in a sustainable solution that is low maintenance, cost effective, and energy efficient. Devices are designed and sold for industrial and small municipal treatment for the destruction of various contaminants including PFAS, VOCs, microorganisms, ammonia, and others, while the firm is also developing drinking water products for in-home treatment