SBIR-STTR Award

Micro-Business Development For Rural Adults
Award last edited on: 8/13/02

Sponsored Program
SBIR
Awarding Agency
USDA
Total Award Amount
$270,000
Award Phase
2
Solicitation Topic Code
-----

Principal Investigator
Betty C Mosley

Company Information

Training and Development Resources

104 East Main Street
Durham, NC 27701
   N/A
   N/A
   N/A
Location: Single
Congr. District: 01
County: Durham

Phase I

Contract Number: ----------
Start Date: 00/00/00    Completed: 00/00/00
Phase I year
1988
Phase I Amount
$50,000
The crisis state of rural economies has been well documented. Family farms and traditional agricultural industries are in decline. In the south, the requirements of mechanized manufacturing and service industries have highlighted a problem of staggering proportions: only half of the adults 25 and over have received high school diplomas, and many are functionally illiterate. They constitute a workforce whose skills do not match the demands of their environment. Recommendations have been made for an alternative approach to rural economic development that emphasizes local entrepreneurship and small business development. Educational initiatives are needed which are tailored to the needs of adult learners with significant educational deficiencies. Such initiatives must improve workplace literacy and interpersonal skills, and enhance entrepreneurial awareness and opportunities. Micro businessess, i.e. home-based enterprises that employ fewer than five people, can provide a viable option. To prepare people for such ventures, an effective delivery system must be developed which is flexible, adaptable, and supportive of the learner's experiences and need for privacy. Interactive laserdisc technology can provide such a system. Training and Development Resources would like to prove the technical feasibility of its application to rural adult learners with educational deficiencies by developing a program on micro-business development and delivering it through the community college system.Applications:If the project is successful, the North Carolina Community College System has indicated an interest in utilizing the program in its Human Resource and Development Division. The program could be made commercially available to community colleges and other entities throughout North Carolina and in other states. This project has the potential to open a new market to interactive laserdisc technology; spur small scale business develoment in depressed areas; and generate public interest in financing small business ventures.

Phase II

Contract Number: ----------
Start Date: 00/00/00    Completed: 00/00/00
Phase II year
1989
Phase II Amount
$220,000
The crisis state of the rural economy has been the subject of several studies and received much media attention. Alternative approaches to economic development in the rural South emphasize local entrepreneurship and small business development. Micro-businesses employing fewer than five employees may be called for in many instances. With low educational levels and high rates of illiteracy, educational initiatives are needed which are tailored to the needs of adult learners with significant educational deficiencies. Such initiatives must improve workplace literacy and interpersonal skills, and enhance entrepreneurial awareness and opportunities. Interactive laserdisc learning systems can provide a highly adaptable user-driven method of presenting complex concepts to learners functioning at various levels. In Phase I, TDR began developing an interactive laserdisc program on micro-business development, and proved its feasibility with low-literate rural adults. In Phase II TDR would like to develop a prototype, along with two subsidiary content areas.Applications:Based on the Phase I feasibility study of applying interactive laserdisc technology with low-literate rural adults, the N.C. Community College will, if the prototype is successful, incorporate the Rural Micro-business Development program in its curriculum. Phase III could make the program commercially available to educational institutions in other states.