SBIR-STTR Award

Training Soldiers to Decode Nonverbal Cues in Cross-Cultural Interactions
Award last edited on: 5/10/2019

Sponsored Program
STTR
Awarding Agency
DOD : OSD
Total Award Amount
$99,982
Award Phase
1
Solicitation Topic Code
OSD07-T004
Principal Investigator
Shatha Samman

Company Information

Global Assessment LLC

230 Sunport Lane Suite 400
Orlando, FL 32809
   (407) 491-6034
   admin@global-assessment.com
   www.global-assessment.com

Research Institution

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Phase I

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Phase I year
2007
Phase I Amount
$99,982
The overall objective of the proposal is to generate guidelines for the conceptual design of an interactive, computer-based training tool to improve Soldiers' ability to decode nonverbal cues and behavior in multiple channels (i.e., vocal tones, gestures). The tool will assist Soldiers to exhibit effective cross-cultural communication skills and prepare them to interpret and predict behavior more accurately in cross-cultural environments. The specific objectives of this Phase I research are to (1) conduct a comprehensive review to identify universal and culture-specific nonverbal cues that are particular to a specific Middle Eastern culture; (2) examine which nonverbal cues are more reliable across American and Arab cultures to determine similarities; (3) investigate which nonverbal cues and behaviors may be misinterpreted across cultures; (4) identify methods for teaching the recognition and interpretation of nonverbal cues cross-culturally; and (5) generate guidelines for the conceptual design of a training approach that is computer-based and interactive to improve Soldiers' ability to decode nonverbal cues and behavior. In Phase II, the development and testing of a prototype system in a realistic environment will be undertaken.

Keywords:
Culture, Nonverbal, Communication, Middle East, Training, Cross-Culture

Phase II

Contract Number: ----------
Start Date: ----    Completed: ----
Phase II year
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Phase II Amount
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