SBIR-STTR Award

Idecide: a Mobile Decision Support Tool Used for Adjuvant Therapy
Award last edited on: 9/20/13

Sponsored Program
SBIR
Awarding Agency
NIH : NCATS
Total Award Amount
$202,424
Award Phase
1
Solicitation Topic Code
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Principal Investigator
Emily Meyers

Company Information

Eyes of the World Media Group

10825 Washington Boulevard
Culver City, CA 90232
   (310) 876-3686
   connect@eowmg.com
   www.eowmg.com
Location: Single
Congr. District: 37
County: Los Angeles

Phase I

Contract Number: 1R43TR000359-01
Start Date: 8/17/12    Completed: 6/16/13
Phase I year
2012
Phase I Amount
$202,424
Breast cancer remains a leading cause of cancer deaths among women worldwide. Recurrence of cancer is 10-20% within 10 years after surgery and up to 60% or higher in patients with more aggressive cancers. Determining the best adjuvant therapy for an individual is daunting, complex, and often overwhelming, yet is of primary importance for shared decision making between patients and clinicians. To address this need, we will develop and test the feasibility of decide, a mobile decision support tool used in conjunction with adjuvant (postoperative) therapy decisions for breast cancer. decide will (1) use easy to understand multimedia to explain and quantify individualized probabilities of recurrence, mortality, and potential side effects of adjuvant therapies; (2) integrate newer molecular tests (e.g., Oncotype DX and MammaPrint) to refine risks of recurrence and benefit of chemotherapy and hormonal approaches; (3) allow patients to enter, upload, and share key health records (e.g., critical components of medical history, pathology reports and diagnostic imaging records) to facilitate second opinions; and (4) provide video vignettes conveying breast cancer survivors' experiences related to adjuvant therapy. Decide will be a valuable supplemental resource for patients and clinicians to weigh the individualized risks and benefits of adjuvant therapy and facilitate shared decision making. More informed decision making can lead to improved post-decision satisfaction and result in enhanced adherence and more efficient utilization of medical resources. Eyes of the World Media Group (EOW) will execute the project in collaboration with USC Norris Comprehensive Cancer Center. EOW has a successful track record producing health-centered mobile and web resources in partnership with research institutions. USC Norris is a major regional and national resource for cancer research, treatment, prevention, and education, and is designated by the National Cancer Institute as one of the nation's 40 comprehensive cancer centers. In this Phase I proposal, EOW aims to 1) conduct formative research through an online needs assessment with patients and providers to inform the development of the product; 2) develop a working prototype that contains decision support software, chemotherapy related info graphics, and a 1-3 minute video vignette; and 3) conduct a feasibility study. Qualitative and quantitative methods will assess the satisfaction, usefulness, comprehensibility, and usability of such a mobile resource for shared decision making. The mixed methodology approach of this Phase I effort will provide rich, sound data that will inform development of the full featured mobile resource in Phase II. We hypothesize decide may prove a valuable resource for patients and clinicians in making personalized, informed, and evidence-based decisions related to adjuvant therapy for breast cancer. !

Public Health Relevance:
This mobile decision support resource is intended to facilitate shared decision making for complex treatment decisions after breast cancer surgery. It will help patients better understand individualized probabilities of expected benefits and risks of adjuvant therapy facilitate communication, and integrate portable electronic health records for second opinions. Ultimately, more informed decisions on adjuvant therapy can lead to better decision satisfaction, which may improve resource utilization, treatment adherence, and long-term survival for breast cancer patients.

Public Health Relevance Statement:
This mobile decision support resource is intended to facilitate shared decision making for complex treatment decisions after breast cancer surgery. It will help patients better understand individualized probabilities of expected benefits and risks of adjuvant therapy facilitate communication, and integrate portable electronic health records for second opinions. Ultimately, more informed decisions on adjuvant therapy can lead to better decision satisfaction, which may improve resource utilization, treatment adherence, and long-term survival for breast cancer patients.

NIH Spending Category:
Breast Cancer; Cancer; Clinical Research; Patient Safety; Prevention

Project Terms:
Address; Adherence (attribute); Adjuvant; Adjuvant Therapy; Adverse effects; anticancer research; Benefits and Risks; Cancer Etiology; Cancer Patient; cancer recurrence; cancer surgery; Cancer Survivor; Cessation of life; chemotherapy; Collaborations; commercialization; Communication; Complex; Comprehensive Cancer Center; Computer software; Data; Decision Making; Development; Diagnostic Imaging; Effectiveness; Electronic Health Record; empowered; ERBB2 gene; evidence base; experience; Eye; Feasibility Studies; Feedback; Focus Groups; Health; health record; Hormonal; hormone therapy; improved; Individual; Institution; Internet; Lead; Literature; malignant breast neoplasm; Malignant Neoplasms; Marketing; Measures; Medical; Medical History; Methodology; Methods; Modeling; Molecular; Mortality Vital Statistics; Multimedia; National Cancer Institute; Needs Assessment; Oncologist; Operative Surgical Procedures; Pathology Report; Patient Preferences; Patients; Phase; Population; Postoperative Period; Prevention education; Price; Probability; product development; prototype; Provider; Questionnaires; Radiation therapy; Records; Recurrence; Reporting; Research; Resource Development; Resource Sharing; Resources; response; Risk; Risk Reduction; satisfaction; Second Opinions; shared decision making; sound; Surveys; Technology; technology development; Testing; tool; Transcript; Translating; treatment adherence; treatment planning; tumor; Update; usability; USC/Norris Comprehensive Cancer Center and Hospital; Video Recording; Woman; Work; Writing

Phase II

Contract Number: ----------
Start Date: 00/00/00    Completed: 00/00/00
Phase II year
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Phase II Amount
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