SBIR-STTR Award

GEMS: Geographic Enforcement Management Service for Liquor Control/Public Safety
Award last edited on: 9/30/16

Sponsored Program
SBIR
Awarding Agency
NIH : NIAAA
Total Award Amount
$949,030
Award Phase
2
Solicitation Topic Code
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Principal Investigator
Joseph Kabel

Company Information

Looking Glass Analytics Inc

Po Box 323
Olympia, WA 98507
   (360) 570-7531
   info@lgan.com
   www.lgan.com
Location: Single
Congr. District: 10
County: Thurston

Phase I

Contract Number: 1R43AA015650-01A1
Start Date: 9/20/06    Completed: 3/31/07
Phase I year
2006
Phase I Amount
$99,828
Alcohol consumption by youth has serious negative consequences including, but not limited to, violence, injurious or fatal accidents, unwanted pregnancies, and reduced school or job performance. A well-known and large-scale strategy for preventing sale of alcoholic beverages to underage purchasers, and thereby consumption, is to conduct compliance checks that identify and hold accountable retail establishments that do sell or otherwise provide alcohol to minors. The proposed innovation, the Liquor Outlet Compliance Information Service (LOCIS), offers a new analytic tool capable of supporting both public agencies responsible for enforcement of underage drinking laws and to communities and other stakeholders who are vested in their enforcement. LOCIS will be a fast, user-friendly, interactive, web-based software application that provides business analytics and public reporting related to compliance check patrol activity and enforcement outcomes. The application integrates state-of-the-art Geographic Information System (GIS) technology with online analytic web services offering users the ability to search for and analyze information via a map-based interface. Using LOCIS, agency and public stakeholders can a) locate and obtain outlet-specific information on compliance check and violation history, b) quickly observe and evaluate geographic patterns in compliance check activity and violations, and c) overlay other contextual data using a map-based locator or more traditional data record query. LOCIS will be marketed as a hosted service to which state or local organizations may subscribe, combining data integration, analysis, presentation, and dissemination in a zero-footprint computing solution. Phase I aims to prove the feasibility, evaluate the usability of the product, and develop the Compliance Patrol Manager (CPM). Activities include enhancing an existing prototype to accommodate multiple clients, engage government and community stakeholders for product guidance and iterative review, identify and integrate additional contextual data that can be overlayed with compliance check information, and conduct a usability test. The secure, non-public CPM will generate equitable and efficient compliance patrol activity using scheduling algorithms that account for manageable travel time and distance, past violation history, and officer availability. The unique parameters for the algorithm will be discovered from meetings with knowledgeable informants from the relevant agencies and then coded. Phase II work will enroll one or more pilot customers, improve usability and efficiency based on Phase I findings, modify infrastructure to accommodate increased web traffic, integrate the CPM into LOCIS, and evaluate the impact of access to LOCIS on compliance patrol behavior, alcohol outlet response, and youth alcohol consumption.

Thesaurus Terms:
Internet, Alcoholism /Alcohol Abuse Prevention, Computer Human Interaction, Computer System Design /Evaluation, Drug Control, Geographic Site, Information System, Interactive Multimedia Children Human Data

Phase II

Contract Number: 2R44AA015650-02
Start Date: 00/00/00    Completed: 00/00/00
Phase II year
2008
(last award dollars: 2010)
Phase II Amount
$849,202

"Research conducted over the last three decades demonstrates a connection between alcohol availability and public health outcomes (NHTSA 2005)." Approximately 85,000 Americans die each year from alcohol-related causes (Mokdad et al 2004), 32 to 50 percent of homicides are preceded by alcohol consumption by the perpetrator (Spunt et al 1995, Goldstein et al 1992), and almost one in four victims of violent crime report that the perpetrator had been drinking prior to committing the violent act (Greenfield 1998). However, the extant research, while limited, provides evidence that enforcement of alcohol laws will increase compliance with regulations and result in reductions in alcohol-related crime (Wiggers et al. 2004; McKnight and Streff 1994) The Geographic Enforcement Management Service (GEMS), the focus of this Phase II proposal, is a fast, interactive, web application designed to assist those responsible for enforcing the laws that control the sale and service of alcoholic beverages. It provides computer mapping, business analytics, and management reporting using an intuitive map-based interface to guide users to information they need. GEMS is an example of the Software as a Service (SaaS) business model, where a software vendor develops and hosts a web- based application application for use by it s customers over the Internet. SaaS offers organizations software services that are cost-effective, low risk and quick to implement. The Phase II proposal will build on the previous research and experience by using GEMS to identify problem establishments within local jurisdictions and then focusing enforcement efforts on these areas. The implementation and systematic use of GEMS will be evaluated to see if targeted, increased enforcement results in a reduction in alcohol-related calls for service and crimes. More specifically, the proposed Phase II effort seeks to capitalize on the success of Phase I by: a) integrating alcohol-related crime and compliance check data from local police departments, b) conducting short-term evaluation of GEMS impact on state and local law enforcement practices and outcomes, c) creating templates for monitoring long-term impacts in public safety, and d) migrating the software application and to a more flexible, industry platform that will improve the likelihood of further commercial adoption and eliminate current technical constraints on future development. GEMS will be ready for broad commercialization at the end of Phase II, so Phase III will focus on sales and marketing. Enhancing GEMS to integrate local crime data will add significant value to state and local agencies and was strongly advocated by potential customers and industry experts in Phase I. This should also improve affordability by potentially encouraging cost sharing among state and local law enforcement agencies. GEMS Phase II Narrative Research shows that enforcement of alcohol laws will increase compliance with regulations and result in reductions in alcohol-related crime. The Geographic Enforcement Management Service (GEMS) will assist those enforcement efforts by providing mapping, business analytics and management reporting to those responsible for enforcing the laws that control the sale and service of alcoholic beverages. This Phase II proposal will build on the previous research and experience by a) integrating alcohol-related crime and compliance check data from local police departments, b) conducting short-term evaluation of GEMS impact on state and local law enforcement practices and outcomes, c) creating templates for monitoring long-term impacts in public safety, and d) migrating the software application and to a more flexible, industry platform that will improve the likelihood of further commercial adoption and eliminate current technical constraints on future development.

Public Health Relevance:
This Public Health Relevance is not available.

Thesaurus Terms:
There Are No Thesaurus Terms On File For This Project.