SBIR-STTR Award

Community Kit for Cardivoscular Health
Award last edited on: 11/4/05

Sponsored Program
SBIR
Awarding Agency
NIH : NHLBI
Total Award Amount
$120,506
Award Phase
1
Solicitation Topic Code
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Principal Investigator
Mary A Toborg

Company Information

Toborg Associates Inc

1129 Twentieth Street NW Suite 108
Washington, DC 20036
   (202) 776-0112
   mtoborg@toborg.net
   www.toborg.net
Location: Single
Congr. District: 00
County: District of Columbia

Phase I

Contract Number: 1R43HL079711-01A1
Start Date: 00/00/00    Completed: 00/00/00
Phase I year
2005
Phase I Amount
$120,506
This project will develop prototypes of health materials for a Community Kit for Cardiovascular Health that is congruent with the unique culture of Appalachia, a region where one in 12 Americans lives. There is evidence of excessively high patterns of cardiovascular disease in the region. Appalachia lacks culturally appropriate materials for cardiovascular risk prevention. The firm seeks to develop a culturally congruent kit that uses the focal role of women in the Appalachian family as the access point. To test this approach's feasibility, the firm will develop materials that use appropriate images and messages to empower women to prevent risk behaviors among their offspring. Staff will conduct focus groups to understand how Appalachians react to cardiovascular risk prevention. Based on findings, staff will develop prototypes of materials. Concurrently, staff will develop an instrument to evaluate materials and pretest this instrument to address issues of reliability and validity. By means of a survey, staff will determine whether women understand messages, accept them, and feel motivated. Toborg Associates will document its research and recommendations in a monograph.

Thesaurus Terms:
cardiovascular disorder education, community health service, culture, educational resource design /development, health behavior, locus of control, public health, social psychology behavioral medicine, cardiovascular disorder prevention, cardiovascular disorder risk, female, health care service evaluation, health care service utilization behavioral /social science research tag, clinical research, focus group, health services research tag, health survey, human subject

Phase II

Contract Number: ----------
Start Date: 00/00/00    Completed: 00/00/00
Phase II year
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Phase II Amount
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