The objectives of this project are to review current incentives offered business for its involvement with the target population; research effective methods of providing incentives to business; examine alternatives that increase private sector involvement; and study various marketing techniques to improve presentation of benefit packages to the private sector, for example, savings, cost cutting, and profit margins. This project will be conducted by extensively researching various publications, periodicals, and government documents, through contact with the Michigan Department of Commerce and local economic development and planning units, and by reviewing and conducting surveys on attractive benefits to small businesses. Data from surveys will be correlated into a recommended approach for achieving effective marketing of incentives. It is anticipated that the project will result in identifying additional incentives and benefits to attract business involvement in employing specific target groups. Additional business involvement should result in a decrease in barriers and an increase in employment opportunities for the target population. The commercial application of the research will improve trade and commerce between government and business. Government will receive popular appeal for its programs and increased placement of the target population, while business will receive financial gains such as tax credits, reimbursements, and ordinance changes.Office Of Human Development Services
