The development of a wireless mobile cloud platform that includes dynamic ride matching; utilizing in-vehicle systems and user interface; with supporting connectivity to social networks and HOV/HOT lane tolling infrastructure, will create a critical enhancement to enable an increase in ridesharing on the nations roadways. The objective of this Phase I research project is the development of a concept of operations that demonstrates the viability and interoperability of a mobile application that enables hands-free, non-distracting dynamic ride matching, to help facilitate more ridesharing. The proposed solution integrates multiple social networks to generate rideshare partners in real-time, and unleashes new, innovative mechanisms for delivering incentives; it includes GPS navigation; SMS; and leverages in-vehicle resources and mobile-to-mobile connectivity to detect and communicate reliable vehicle occupancy data with HOV/HOT lanes tolling infrastructure, all in a hands-free, non-distracted fashion. The work includes coordination with key stakeholders including toll authorities; state and local rideshare agency; in-vehicle platform provider and rideshare solutions providers. During Phase II, a working prototype of the solution will be built and demonstrated and will include hands-free, in-vehicle ride matching, and will operate using commuters along the Interstate 15 Managed Lanes in coordination with state and local agency ride sharing programs