Ethanol production is a rapidly growing industry in the United States where corn is the principal feedstock. The dry milling process includes the whole corn kernel for ethanol production, and the co-product is dried distiller grains with solubles, DDGS, primarily used for animal feeds. The dry milling process currently accounts for approximately 75 percent of the domestic ethanol production. The problem is the DDGS contain an estimated 10 percent fatty oils that causes the co product to go rancid if not used in a relatively short time period. The opportunity is to utilize ethanol by products for use in the horticultural industry for weed control, a natural fertilizer with enhanced plant growth, and an improved absorbent natural based cat litter product. Furthermore, the oils extracted may lead to other product streams such as biodiesel products. The new uses for these co-products will develop more value to the corn ethanol industry. Commercial applications will reflect the pre-emergent herbicide, natural fertilizer, gardening, field, lawn, and small seeded annual/perennial herb application methods. Additionally, utilizing the ethanol by products as a cat litter solution is currently being researched. Anticipated results are to utilize the fertilizer product in a natural herbicide, fertilizer, and soil amendment solution for the horticultural industry. Anticipated results for the cat litter product are to sell a safe natural absorbent cat litter product to the cat litter market segments reducing the need for clumping sodium bentonite/silica cat litter. OBJECTIVES: Prior to the target start date of the cat litter product research, August 2010, a lot of the research objectives in the first year will be focused on the fertilizer product. Objectives include evaluating the ethanol by product components to determine the best component for pre-emergence weed control, field testing grinded components as to hydraulically apply the products to measure inhibiting seed germination compared to non-grinded components, measure turf quality, growth, and weed control of the best 3 components, and to determine at what rate bedding plants exhibit adverse effects when transplanted into treated soils. Objectives for the cat litter product include measuring odor management, hydration capacity, clumping quality, dust maintenance, and measuring the cat's responsiveness to the product. The fertilizer product would have to be developed since it is fairly novel to have a product that provides enhanced plant growth fertilizer and weed control. The potential is very broad in a market that is hungry for natural based products. Commercial applications will reflect the pre-emergent herbicide, natural fertilizer, gardening, field, lawn, and small seeded annual/perennial herb application methods. Additionally, utilizing the ethanol by products as a cat litter solution is currently being researched with a CRADA research agreement between Summit Seed, Inc. and ARS-USDA-NCAUR researchers. APPROACH: The goal in gathering research data will be based on standard methods collecting observable, empirical, and measurable evidence subject to specific principles of reasoning. Most of the field studies will be repeated in order to provide and build on predictions on future results and studies. One key element during our rating phases, with the fertilizer product, is the use of a digital rating system. This will help in the subjective interpretations of the current digital rating methods on turf grass varieties for quality, density, color, and uniformity. Results will be documented and calculated with the industry standards for mean, median, mode, average, and standard deviations. Data will be archived with the methodologies used, and shared so they are in full disclosure as to be carefully reviewed by project consultants and researchers involved. The set goal is to have the methods and documentation setup for reproduction by other scientific personnel to help prove the validity of the data and methods. Approaching these market segments will start with eye catching packaging that communicates quality and value. Creative Point of Purchase POP at the dealer stores is a very cost effective method for marketing within the stores. Direct mailing pieces to potential dealers is another cost effective lead generation that our company has been very successful with on other products. Product website design including video presentation, power point presentation, photo gallery, text descriptions, comparison charts, comparison photos, and comparison videos will be implemented. Additionally, brochures, e-mail newsletters, online banner advertisements, and specialty trade shows are within budget terms in the early introduction of the products. With a leading sales workforce Summit Seed, Inc. will push the product brands and continue with follow up phone calls. These will be generated from all of the advertising venues listed in the previous paragraph and to ensure that the customers have all of the information in front of them and to answer any questions they may have of the newly introduced products