SBIR-STTR Award

WSTDtv: Adolescent Multimedia STD Prevention Curriculum
Award last edited on: 11/5/09

Sponsored Program
SBIR
Awarding Agency
NIH : NCRR
Total Award Amount
$926,061
Award Phase
2
Solicitation Topic Code
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Principal Investigator
Richard C Goldsworthy

Company Information

The Academic Edge Inc (AKA: Academic Edge Inc)

337 Tisdale Drive
Lexington, KY 40503
   (859) 333-9543
   info@academicedge.com
   www.academicedge.com
Location: Single
Congr. District: 06
County: Fayette

Phase I

Contract Number: 1R43RR015322-01
Start Date: 00/00/00    Completed: 00/00/00
Phase I year
2000
Phase I Amount
$176,664
Adolescents who have sexual intercourse having the highest rates of STDs of any age group. This project addresses the need for readily available, interesting, and effective prevention curriculum by combining the use of multimedia, streaming video, and web-based conferencing with research- based prevention curriculum components. An experienced regional theater group will be streamed over the net into health classrooms followed by a period of online discussion of the skits with the actors participating in the dialogue. Additional materials include expert guest discussions, easy-to- understand support materials, and pointers to additional information. Materials will be delivered in various technological formats to increase accessibility. The primary product will be a book plus CD-ROM that contains archived sessions and teacher support The CD-ROM will link to the web for updated resources and new sessions. Phase I will (1) produce a full curriculum design document, (2) produce three of these serials, (3) create in-class support materials , (4) setup the online conference rooms, and (5) integrate these resources within a web- based learning environment. Design and development will follow a user-centered design methodology with teacher and student participation in several iterations of the various components of the package. Three summative evaluation activities will be conducted as part of the test of feasibility: analysis of (1) the classroom experiences when using the materials, (2) the online dia1ogue of the student-participants, and (3) the data gathered from a pre-post design. PROPOSED COMMERCIAL APPLICATION: The number of new cases of STDs is estimated to be approximately 15.3 million a year (Kaiser Family Foundation, 1999). Adolescents who have sexual intercourse have the highest rates of STDs of any age group (Berman & Hein, 1999). The STDs are a serious health problem among adolescents, causing serious damage to more teenagers than do all other communicable diseases combined (Yarber, 1983). School mental health personnel and teachers are often unprepared to teach STD prevention effectively and need effective, engaging prevention curriculum materials. Innovative, web-enhanced prevention curriculum materials that are easy to use and easy to integrate into existing curricula strands should prove popular with schools and health agencies. Distributing interactive theater in this manner moves it from a local, one-time expenditure often perceived as unjustifiable to the status of a long-term curriculum purchase. The use of a book/CD product as an entryway to the rich media resources also positions the product as a justifiable expenditure--an important issue because of the current general lack of acceptance of internet subscriptions: folks like to have a product in hand. Private schools, home school and other parents, represent additional markets

Phase II

Contract Number: 2R44RR015322-02A2
Start Date: 00/00/00    Completed: 00/00/00
Phase II year
2007
(last award dollars: 2009)
Phase II Amount
$749,397

Sexually active adolescents have the highest rates of STD of any age group. The WSTDtv project addresses the need for a readily available, developmentally appropriate, engaging, and effective HIV/STD awareness and prevention curriculum for schools. By combining multimedia activities, web-based resources, and electronic and print teacher support tools and strategies, WSTDtv will deliver a set of activities from which adolescents are able to learn facts and science about HIV/STD, ways to deal with pressures and influences related to sexual activity in their daily lives, and the skills necessary to reduce their level of risk. Phase 1 developed a significant prototype CD-ROM, web site, and teacher's guide. The preliminary CD-ROM is of commercial quality, as exhibited by the multiple industry awards it received, even in its prototype form. In a pre-post pilot evaluation (n=41), the interactive activities were found to significantly increase adolescent knowledge, to affect targeted attitudes in the desired direction, and to significantly exceed target usability, interest, and usefulness benchmarks. In an evaluation of the teacher's guide, web site, and CD-ROM by middle school teachers (n=17), the teachers were overwhelmingly positive about the product. These results are noteable, even more so considering they were obtained with a Phase 1 prototype which, while extensive, was limited in the number and range of activities, the scope of content, and the opportunities for direct training in and practice with risk-reducing and interpersonal skills. In Phase 2, existing modules will be refined and expanded. New modules on STD facts, risk factors, and prevention skills building will be produced. The web site will be enhanced to include search mechanisms and additional content directly linked to individual modules. Mechanisms for teacher-friendly online "booster" modules and inter-class collaboration will be created, including login architecture, web conferencing, online voting, and other features. The teachers guide will be extended and additional teacher support tools designed. Phase 2 will be evaluated through six stages of focus groups, through in-depth review by a nationally recognized advisory panel, and through a randomized controlled product evaluation. Also during Phase 2, marketing and distribution plans and agreements will be finalized. The 2005 National Youth Risk Behavior Survey found that 46.8% of high school students had had sexual intercourse during their life and that 33.9% of them had engaged in sexual intercourse with one or more persons during the three months preceding the survey. The Center for Disease Control (CDC) estimates there are 19 million new cases of sexually transmitted diseases (STD) in the United States each year and that almost half of them occur in 15 to 24 year olds (2004). There is little doubt that teens are sexually active and that many of them are engaging in unsafe sexual practices. Schools are an ideal venue for health promotion and disease prevention programs, and most adolescents receive at least a minimum amount of sexuality or HIV education; however, in general it is believed that STD/HIV curricula are not as effective as they could be (Kirby,2002). Interactive media offers new ways for delivering STD/HIV prevention content-ways that can be attractive to both teachers and students. A readily available, research-based, and theory driven set of innovative and engaging interactive activities, tools, and resources should be very well-received by students, teachers, schools, and local educational authorities and will fill an important gap in public health education. Intended to address this gap, the effort proposed herein describes the development of WSTDtv - an STD/HIV curriculum for use by teachers in middle school and early secondary school classrooms.

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