SBIR-STTR Award

Development Of Community Kit For Alcohol Prevention
Award last edited on: 6/17/08

Sponsored Program
SBIR
Awarding Agency
NIH : NIAAA
Total Award Amount
$855,803
Award Phase
2
Solicitation Topic Code
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Principal Investigator
Mary A Toborg

Company Information

Toborg Associates Inc

1129 Twentieth Street NW Suite 108
Washington, DC 20036
   (202) 776-0112
   mtoborg@toborg.net
   www.toborg.net
Location: Single
Congr. District: 00
County: District of Columbia

Phase I

Contract Number: 1R43AA012370-01A1
Start Date: 00/00/00    Completed: 00/00/00
Phase I year
2000
Phase I Amount
$108,523
This project will develop prototypes of health education materials for an Appalachian Community Kit for Alcohol Prevention. Materials will reflect the unique culture of Appalachia. Appalachia is important: With one in twelve Americans living there, the region has a population equal to that of all Latino Americans at the last census. Though Appalachia has significant legal and social impediments to alcohol use, alcohol abuse there is common. Nevertheless, the region lacks culturally appropriate materials for alcohol prevention. Relying on sound prevention science, the firm will develop a culturally congruent kit that uses the focal role of women in the Appalachian family as the access point. To test this approach's feasibility, staff will conduct focus groups to understand how Appalachian mothers and youth react to alcohol prevention. Based on findings, the firm will develop prototypes of materials that use appropriate images and messages to empower women to prevent alcohol use among their offspring. Concurrently, staff will develop an instrument to evaluate materials and pretest this instrument to address issues of reliability and validity. By means of a survey, staff will determine whether women understand messages, accept them, and feel motivated. Toborg Associates will document its research and recommendations in a monograph. PROPOSED COMMERCIAL APPLICATIONS: The Community Kit will be marketed extensively throughout Appalachia, which includes all or part of 13 states, 406 counties, many small and medium-sized towns, and 21 million residents, a number of persons equal to all Latino Americans at the last census. The many health departments, community-based organizations, hospitals, health clinics, homemakers' clubs, church groups, and small colleges in the region as well as individual doctors' offices will provide a rich market.

Thesaurus Terms:
alcoholism /alcohol abuse education, alcoholism /alcohol abuse prevention, community health service, culture, educational resource design /development geographic site, mother child interaction behavioral /social science research tag, female, human subject

Phase II

Contract Number: 2R44AA012370-02
Start Date: 00/00/00    Completed: 00/00/00
Phase II year
2002
(last award dollars: 2003)
Phase II Amount
$747,280

This project will develop health education materials for an Appalachian Community Kit for Alcohol Prevention. Materials will reflect the unique culture of Appalachia. The Kit will contain three components developmentally suited to the prevention needs of Appalachian youth aged 11 - 13, 14 - 16, and 17 - 18. Appalachia is important: With one in 12 Americans living there, the region has a population equal to that of all Latino Americans at the 1990 census. Though Appalachia has significant legal and social impediments to alcohol use, alcohol abuse there is common. Nevertheless, the region lacks culturally appropriate materials for alcohol prevention. Relying on sound prevention science, the firm seeks to develop materials that use the focal role of women in the Appalachian family as the access point. Staff demonstrated the feasibility of this approach in Phase I. Staff will conduct focus groups of members of the respective developmental ranges to understand how mothers and youth react to alcohol prevention. Based on findings, staff will develop materials for the components of the Kit. When all components are completed, staff will test the firm's hypothesis about the efficacy of the approach with a pre-test/post-test experiment. We then will finalize the kit by the grant's end.

Thesaurus Terms:
adolescence (12-20), alcoholism /alcohol abuse education, alcoholism /alcohol abuse prevention, community health service, culture, educational resource design /development family structure /dynamics, geographic site, mother child interaction behavioral /social science research tag, clinical research, female, human subject