In August 2010, it was announced that Unica Corporationhad been acquired by IBM in a cash-for-shares transaction. Formerly called Unica Technologies Inc, the firm had been in the business of providing electronic Customer Relationship Management (eCRM) and Enterprise Marketing Automation (EMA) solutions for Internet and all direct marketing channels. The company's enterprise marketing software helps businesses identify, measure, and predict customer behaviors and preferences. Its software suite enables users to conduct large-scale, personalized marketing campaigns, incorporate enterprise data, and analyze the effectiveness of marketing efforts. Unica also offers consulting, installation, integration, and training services.
