This project will develop a Community Kit for Tobacco Prevention and Control that is congruent with the unique culture of Appalachia, a region where one in 12 Americans lives. This region has a high rate of tobacco use and tobacco-related health problems. In its Phase I research, Toborg Associates developed criteria to measure the cultural relevance of materials to prevent and control tobacco use in the region. It collected materials in use across the region, and analyzed and applied the cultural criteria to them. Based upon these analyses and comments in focus groups, staff determined that the region lacks culturally congruent materials for tobacco prevention and control. The firm seeks to develop a culturally congruent kit that uses the focal role of women in the Appalachian family as the access point. It will develop materials that use appropriate images and messages to empower women to prevent tobacco use among their children, encourage women to prevent secondhand smoke at home, and assist them to discuss cessation of tobacco use with husbands and other family members. Toborg Associates will conduct rigorous experiments that test hypotheses related to the effects of the materials and finalize the kit by the end of the grant.
Thesaurus Terms: community health service, culture, education evaluation /planning, female, rural area, smoking cessation, tobacco abuse education, tobacco abuse prevention family structure /dynamics, health behavior, information dissemination, role clinical research, human data, human subject, interview
Thesaurus Terms:Native American, health education, method development, tobacco abuse education, tobacco abuse prevention culture, data collection methodology /evaluation, longitudinal human study behavioral /social science research tag, clinical research, human subject, interviewNational Cancer Institute (NCI)
