SBIR-STTR Award

This project will develop computer assisted instructional software designed to increase compliance with behavior modifications that are associated with a reduction in cardiovascular risk factors such as obesity, hypertension and elevated cholesterol. Because data entry is a significant barrier to participation, optical mark recognition scanners will be used to collect data. This data will be used to generate high quality graphics immediately, as well as to produce statements designed to instruct and encourage participants. The aim is to provide instant gratification that is very great, relative to the effort put in by the participant. At the same time, behavior consistent with reducing risk factors for the development of cardiovascular disease will be encouraged. The software will allow program customization to the needs of different institutions. Modules will be chosen from a menu or created for a particular institution to allow for the different emphases and heuristics used by different institutions.Awardee's statement of the potential commercial applications of the research:This software could be used by health clubs, YMCAS, cardiac risk reduction centers, cardiac rehabilitations centers, and other organizations wishing to encourage healthy behavior. Several organizations have expressed an interest in this product.National Heart, Lung and Blood Institute (NHLBI)