SBIR-STTR Award

The objective of this research project is to develop a Health Information and Promotion Service focusing on increasing the knowledge and understanding of the black population about cancer, and modifying behavior to decrease its disproportionately high incidence. Specific aims are:1. determining the feasibility of black organizations serving as vehicles for implementing this initiative;2. ascertaining corporate, foundation, and labor union interest in purchasing products and services for the target population, especially the economically disadvantaged;3. delineating promotional and marketing materials and approaches likely to be effective, especially for those at highest risk; and4. determining the feasibility of the service becoming a commercially viable business.Existing information concerning black perceptions, attitudes, and knowledge about cancer will be analyzed, and structured telephone interviews will be conducted with 100 organizational leaders. Phase I findings will provide insight into: (1) the requirements for i-naterials development; (2) the potential utility of state-of-the-art marketing approaches; and (3) the feasibility of the organizational roles projected. These findings will set the framework for Phase 11, which entails expanded market research, financial feasibility study, and product and service development.National Cancer Institute

The long-term objective of this application continues to be developing a Health Information and Promotion Service aimed at decreasing the disproportionally high incidence of and mortality from cancer in the Black population. Specific aims are: (a) establishing a National Advisory Committee to the project; (b) generating service ideas through focus groups; (c) screening ideas and developing a service concept and specific services; (d) testing the service through a mail survey; (e) assessing the capabilities of selected organizations for a subsequent pilot test, and assisting them in meeting needs; (f) developing materials, procedures and a market strategy for a pilot test; (g) conducting a pilot test; (h) developing a Phase III business plan based on pilot test and preceeding results; and (i) obtaining Phase III funding commitments. The technology being developed by AMRON for disseminating health information and promoting positive health behavior among Blacks on a national scale, through organizations, is not only innovative, but has potential transferability to other high risk groups such as Hispanics and the elderly, as well as to other disorders such as hypertension, obesity and diabetes. AMRON's research plan for phase II will foster continuation and further extension of the high level of interest in this initiative which was manifested in Phase I.