Ikehu is Hawaiian for "energy". Ikehu, Inc. is a clean technology start-up that has developed a patent-pending solution called the Demand Response Incentive (DRIVE) Platform. The DRIVE platform consists of a cloud-based service and a free mobile app, both of which are sold to utilities. The System provides incentives to residential customers to reduce power consumption during peak and critical peak times. It rewards desired consumer behavior with points or airline miles. The system includes a management console that provides electric utilities with access to a cloud based service. This service will handle all of the details related to sending incentives, provide real time status of offer accepts, and validate points earned. The DRIVETM System includes the DRIVETM App as a fun and creative way to reward consumers for responsibly using energy.