Only minimally SBIR involved, Magic Leap is combining inherent visual ability with mobile computing giving users the visual output equivalent to when one step outside into the world, but powered by the mobile tech people carry around. Using the firm's Dynamic Digitized Lightfield Signal™, users can generate images indistinguishable from real objects and then be able to place those images seamlessly into the real world. The firm is claiming that they can create a whole new user experience called Cinematic Reality. Magic Leap developing technology that is a fundamental new breakthrough in human-computer visual experience. Principals and staff of the firm are drawn from a wide range of relevant experience - visionaries, rocket scientists, mathematicians, physicists and AI gurus from the fields of film, robotics, visualization, software, computing, music, and user experience. Magic Leap is developing a wearable device capable of creating three-dimensional environmental visual interactions in the real world