A rather different type of small firm from those usually SBIR involved, Aureus Innovation management describe the firm as dedicated to "infusing systems thinking, empathy driven design and sustainability into any project". They go on to describe their vision for the firm being that where all products and services are "designed from a place of compassion for all those involved". To that end, the yfo on to note that they "work with clients to weave systems thinking, design thinking and sustainability practices throughout their innovation efforts".