Addressing the issue of female incontinence, Liv Labs is structured around developing solutions: a simple medical device to keep women dry at the gym and adaptive exercise software to restore natural continence. We make solutions for incontinence. A Chicago-based startup with what are described as "Silicon Valley roots." , the firm's founders are career innovators of branded, consumer conveniences for brands like McDonaldÂ’s, Chase, Casper, and Ford. The effort in their startip is to use technology in a manner that could reshape healthcare much as it has other industries, enabling people to take control of their everyday health, with better outcomes.