With management describing themselves as a technology and lifestyle company structured around ideation, creation, and manufacture of liquor products, Air Company (Holdings Inc) is a technology, engineering and design company structured around a patented carbon conversion technology developed by the principals that transforms carbon dioxide (CO2) into impurity-free, carbon-negative alcohols and fuels. Through innovation, the effort is to demonstrate the limitless potential of carbon technology solutions: effcetively transforming CO2 into products for the future.