Ground Star LLC is a technology company developing smart shelving solutions for retailers and brands that offer real-time granular data collection on the individual item level. The aim of this technology is to offer customers personalized shopping experiences, drive sales conversion, improved inventory tracking, cashier-less check-out, and deep data analytics that can lead to increased sales and lower inventory costs. The solution is scalable and provides increased data intelligence for retailers. The technology platform uses open source software commercial cloud services for security, always-on, mobile-access, web-based applications and scalability.