422 Group LLC offers relationship management software to colleges and universities managing relationships more effectively. A subsiduary of the firm - Admissions Lab LLC - provides software-as-a-service based recruitment and admission management services within higher education. The firm offers Enrollment Manager, a Web-based admissions management service for newbies and existing continuum CRM users and also provides white papers for admission professionals with research, best practices, and ideas; recurring Webinars for enrollment management topics; Playbooks that capture the best practices and knowledge that the company has learnt and help clients to add some valuable information to their own strategy; and comic-formatted-episodes. Its clients include colleges and universities. In April 2012, ADmissions was acquired by RuffaloCODY provider of enrollment management services, fundraising and outreach services, and software for institutions of higher education and high-affinity nonprofit organizations.