Organized around the objective of bringing smart digital health solutions to pediatric care, the principals of Pediametrix Inc have the vision of revolutionizing pediatric health by giving parents -- as well as pediatricians -- access to accurate and reliable diagnostic tools at the point-of-care through data-driven machine learning and image processing methods. The firm has launched initial operations by addressing one of the most common conditions in newborns, i.e. positional plagiocephaly or flat head syndrome. The firm's flat head syndrome app enables parents to access and be provided with accurate measures of their baby's head shape. They then receive instantaneously those repositioning instructions specific to their baby. Pediatricians also have access to the data and the easy-to-understand analysis of the smart algorithms behind the app to save time while ensuring quality care.