SBIR-STTR Award

Hacking Eye Movements to Improve Attention
Award last edited on: 7/22/2020

Sponsored Program
SBIR
Awarding Agency
NSF
Total Award Amount
$1,098,903
Award Phase
2
Solicitation Topic Code
EA
Principal Investigator
Joseph Snider

Company Information

Brainleap Technologies Inc

4231 Balboa Avenue #209
La Jolla, CA 92117
   (858) 220-0202
   N/A
   www.brainleaptech.com
Location: Single
Congr. District: 52
County: San Diego

Phase I

Contract Number: 1819842
Start Date: 6/15/2018    Completed: 1/31/2019
Phase I year
2018
Phase I Amount
$225,000
This SBIR Phase I project seeks to commercialize a suite of gaze-driven training games that are designed to train attention orienting, focus, and inhibitory control. These video games are played with one's eyes, instead of a mouse or a touchscreen. By combining the gaze-driven aspect with embedded training principles, the games are uniquely effective in training attention. Attention is a foundational cognitive skill that is essential for academic success, much like reading is foundational to learning other subjects. The proposed project will result in a stand-alone system for elementary and middle schools to use in both special education and standard education programs for training attention control in children with attentional focus challenges. This product is particularly applicable for children with autism spectrum disorder (ASD) and those with attention deficit hyperactivity disorder (ADHD), because their academic performance suffers from their attentional challenges. A key technical innovation for this project is the development of a suite of assessments that provide feedback on student performance on par with validated laboratory assessments of attention. The in-game assessments will be validated against the laboratory standards. At the end of this project, the suite of intervention and assessment games will be ready to deploy for testing in school settings as part of a SBIR Phase II project.Attention skill lies at the foundation of cognitive control and one's ability to scaffold successful classroom learning, yet existing laboratory tools to accurately measure attention's many facets are out of reach of the teachers and educators on the frontlines. This SBIR Phase I project brings innovation to the standard methods of attention assessment by creating easy to use assessment tasks that attract the attention of school children and whose validity will be compared to gold-standard lab assessments. This will make accurate assessment of attentional function more reliable even when delivered without an assessment expert present, and this project opens the market for attention training games that can show unbiased, quantitative improvement. This innovation will be broadly useful to allow a wide range of individuals to assess attention, but this specific project seeks to commercialize lab-quality attention intervention games for use by educators in schools with a software suite featuring interleaved assessment and training. This approach will provide feedback for school staff as well as ensure that the next steps in attention training are appropriate for the learner's current skill.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

Phase II

Contract Number: 1927039
Start Date: 9/1/2019    Completed: 8/31/2021
Phase II year
2019
(last award dollars: 2022)
Phase II Amount
$873,903

The broader impact of this Small Business Innovation Research SBIR Phase II project will be in standardizing attention assessment in elementary school children. Teachers currently dedicate too much of their valuable time to tedium. The standard school attention assessment calls for a highly trained teacher or aide to observe a child for about fifteen minutes and record their attention behavior every few seconds. The observer tracks behaviors including out of seat time, audible noise, vocalization and so on. Teachers and aides recognize several unappealing aspects of this process, e.g., it subjectively depends on the observer, is not standardized across observers, and is too time-consuming to provide more than an occasional snapshot of the full range of children's attention skills. Worse, these difficulties affect the most vulnerable children who may be experiencing challenges due to autism spectrum disorder (ASD) or attention deficit hyperactivity disorder (ADHD). The time teachers must spend evaluating children's progress limits that very progress. The resulting downward spiral for these talented, intelligent, and creative young people can be avoided if teachers can focus on teaching, rather than the current time-intensive, unstandardized processes. With the current rise in rates of ASD and ADHD in children nationwide, the reliable, simple, repeatable attention assessment tool proposed in this project provides important data to meet schools' needs by better using teachers' time while generating better outcomes for students. The intellectual merit of this SBIR Phase II project lies in the research and development critical to commercialize an objective attention assessment tool that measures sustained attention, distractibility, attention orienting, focus, and inhibitory control. The assessment tool uses eye-tracking technology when children play gaze-driven games to allow monitoring of their attention. Eye trackers use small cameras to measure where an individual's eyes are relative to their head. From these data, eye trackers can tell precisely where the person is looking on the screen, indicated by a cursor that follows the person's gaze. The tool uses this cursor to control video games that were specifically designed by researchers at UC San Diego to improve various attention skills. With these games, children practice focusing and orienting their vision and learn to ignore distractions. The primary goal of this Phase II project is to test a statistically relevant sample in the target population of school aged children to validate new attention assessment tools compared with existing tedious, expensive, time-consuming tools. This research and development links these new attention assessment tools to real school outcomes. This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.