Founded by a former chief digital officer at the Washington Post, and his wife, a former researcher and lecturer on childrens educational programming at the University of Maryland, Floreo Inc is partnered with Childrens Hospital of Philadelphia, Entria Autism Services and Celebrate the Children to conduct research designed to build a body of evidence that Virtual Reality therapy could be an effective tool in autism therapy. Centers For Disease Control and Prevention data suggests that one in every 68 US children is autistic. Based in some measure on personal experience, Floreo management judge that cartoony content is fun and engaging to a child; that the virtual reality headset enable a level of focus on the VR screen without distractions:. The children are paying attention. Effectively - and importantly - the Floreo approach is leveraging the power of Virtual Reality to provide a method of teaching social, behavioral, communication and life skills for individuals with Autism Spectrum Disorder (ASD) and related diagnoses.