Structured around leveraging the potential value of robotics to enhance and advance the quality of people's lives. managingement describe themselves as developing a robotics system with applications to a much wider range of purposes than the current technology allows by simplifying and democratizing access to robotics. Developing a new type robotics technology - designed to reduce the cost of automation and extend the application of robotics solutions in both traditional non-traditional areas, the effort is to provide more easily implemented, inexpensive robotics to improve US competitiveness with off-shore low-wage labor markets - improving manufacturing potential in the US, and creating many new higher value jobs.