SiliconScapes is a technology company developing a reactive marketing system called SmartView. Smartview works via a camera attached to a video advertising system--such as in-store television monitors in a retail store--and recording, analyzing, and reacting to shoppers' attitudes, postures, and gaze. The product has clear applications in retail space by providing stores the ability to adapt their advertising to the individual shopper in real time. As of 2014, the technology was being investigated for potential applications for autonomous military vehicles.